January 19, 2016

Digital wine? Thync wearable pours cabernet into your brain

Imagine getting your buzz on without that long wait for happy hour. That’s what Isy Goldwasser, Founder and CEO of Thync, a brand new wearable launching this week is offering to the masses.

“The brain receives signals directly from the nerves that we’re activating with Thync and these nerves can influence your stress response,” Goldwasser explains. “It’s all based on this hard-wiring that we all have.”

Thync uses transcranial direct current stimulation, basically painless brain stimulation via electric currents, to alter your mood.

While other devices like brain sensing headband MUSE take users through guided exercises to help them cope with anxiety, Thync sends “Calm” – and also “Energy” – neurosignals directly to the brain.

I sat down with Goldwasser to test out Thync. Do you think it might replace your cabernet?

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